REDUCE

SMALLER IS BETTER.  In today’s digital world, there is very little need for wasteful multi-page brochures or sales flyers. By now we all should have a very nice website loaded with information for our prospective customers. But you still need a printed piece to hand out. Our pocket-sized miniAds are eco-friendly, effective, and portable to take everywhere. They give a snapshot or teaser amount of information that pushes your prospect to act or visit your website. They are the future of marketing collateral.

PRINT ONLY WHAT YOU NEED.  Print fewer quantities and keep coming back when you need more. The print quality of our miniAds is simply amazing. Gone are the days when you needed to print thousands and thousands of the same brochures to get offset quality prints. Our state-of-the-art digital printing presses make printing fewer quantities very affordable.

JUST TRY THIS:   Instead of printing your next direct mail piece with a response rate of just 3% (wasting a whopping 97% of printing), order eco-friendly miniAds and give everyone in your office a handful to pass out to new prospects.

RECYCLE

We should all do our part to recycle. At GOGO Ads we take this responsibility seriously.
In addition to minimizing wasteful habits, we have a strict policy when it comes to recycling our paper in our production facility and our offices.

LESS WASTE & EMISSIONS

WHY DIGITAL PRINTING IS NATURALLY GREEN
With digital printing, waste, time, and consequently, energy, are saved through a number of efficiencies. Digital printing can be carried out direct from digital artwork files, without the need for intermediary media. While film and plate processing no longer require the large amount of equipment they once did, there are still issues of waste chemical solution disposal, fume extraction and disposal or storage of the used plates and films, as well as recognized health problems associated with processing silver halide films – e.g., agyria. While some of the waste, time and cost-savings may now be taken for granted as they have become the basic assumptions in discussions of digital printing, the reality is that digital printing remains a small, if growing, percentage of global print volumes. Digital printing is, however, being increasingly adopted as a complementary technology to conventional production, and it has the advantage of being ideally suited to modern marketing methods as well as further enabling the democratization of print. The fact remains that using a digital press instead of a conventional one will have less environmental impact.

HOW HP INDIGO PRESSES SUPPORT ENVIRONMENTALLY RESPONSIBLE PRINTING
Printing is an industrial process, but digital printing is a computerized process, which is by nature less demanding of resources and less wasteful than conventional print. Savings due to the changing print market favor digital printing with its streamlined workflow. Run lengths are falling so that a higher proportion of jobs are within the range of cost effective digital production. In a report by InfoTrends, ‘The Cost of Color Print,’(2) it is estimated that today 69.9 percent of all commercial color jobs can be printed cost-effectively on digital presses. This brings many jobs into range that would be less efficiently and more wastefully produced if printed conventionally. With HP Indigo digital technology, further benefits are designed into the presses as part of HP’s commitment to providing customers with inventive, high-quality products and services that are environmentally sound through their lifecycles.

EMISSIONS AND WASTE
Like all printing presses, the operation of our HP Indigo digital presses produces waste and emissions. However, as runs become shorter, the levels of waste and emissions per job become lower compared to conventional printing.

• Waste
  Imaging oil is used to dilute our ElectroInk, which is paste-like in consistency and contained in a tubular cartridge. Normal disposal of oil by a licensed waste hauler is all that is required. Liquid electrophotographic printing uses imaging oil as a liquid carrier. During the printing process, oil is evaporated from the image. The vapor and ambient air are drawn into the cooler by a blower and the cooler condenses the oil and ambient water vapor into a liquid. The Oil Recycling System referred to above separates the oil from the water and then ink additives are added to the recycled imaging oil according to need. The recycled oil is fed back to the press ready to be used by the printing process. The water generated during the separation process can be disposed of in a municipal drain. Additional sources of waste in our digital presses include: Empty ink cartridges, used blankets, used Photo Imaging Plate (PIP), Binary Ink Developer (BID), and cleaning rags. Under U.S. Federal EPA criteria, because none of these waste products is classed as hazardous waste, so they can be disposed of by licensed waste haulers.
• Volatile organic compounds (VOCs)
  During the printing process, volatile organic compounds (VOCs) are released from the inks used in the press. However, none of HP Indigo’s inks or other supplies contain substances that are listed on the U.S. Federal list of Hazardous Air Pollutants as established under Section 112 of the Federal Clean Air Act (42 USCA § 7412).
• Ozone
  Ozone exposure levels in the workplace are subject to control and regulation across the world. HP Indigo presses produce ozone at low levels, generated by the scorotron and charge roller that charges the photoreceptor. In regular operation, ozone peak levels are found to be well below the international occupational health standard of 100ppb for an eight-hour exposure level. In HP Indigo presses, the ozone is captured by highly efficient charcoal absorber cartridges which are replaced after one million impressions.